Real Tobacco taste: IQOS ILUMA is specially designed to be used with real tobacco sticks. TEREA sticks provide real tobacco taste & satisfaction.

Harm Reduction: Switching completely to IQOS presents less risk to your health than continuing to smoke†. IQOS emits 95% lower levels of harmful chemicals compared to cigarettes.**

Value: When you switch to IQOS ILUMA you can save up to £3,000 a year***

IQOS offers real alternatives to cigarettes that deliver taste satisfaction and switching to IQOS completely presents less risk to your health than continuing to smoke* With science-backed innovation and support at every step, IQOS goes further to guide you on your journey to leave cigarettes behind for good.

IQOS heated tobacco devices are a satisfying alternative to smoking that have helped millions of adult smokers who would otherwise continue to smoke. Unlike vaping, our range of heated tobacco devices heat real tobacco to deliver an authentic taste. We use our innovative SMARTCORE INDUCTION TECHNOLOGY to heat the tobacco, without burning. IQOS provides real tobacco taste and satisfaction, while emitting on average 95% less harmful chemicals compared to cigarettes.**

Backed by extensive research and clinical trials, our products are known for world class design and trusted quality you can rely on. Discover our full range of IQOS ILUMA heated tobacco devices.

Important information: It does not necessarily equal a 94% reduction in risk. IQOS is not risk-free and provides nicotine which is addictive.

† Based on clinical studies, aerosol chemistry and declaration of satisfaction level from 600 adult consumers in Japan, 2022

* ”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) to the smoke of a reference cigarette. See important information on iqos.com

** Based on the totality of evidence available for IQOS in comparison with continuing to smoke.

^/***Claim compares (i) the cost of smoking an average priced pack of cigarettes (with king size filter) per day, and (ii) the cost of buying an IQOS ILUMA One Starter Kit (RRP £39) or IQOS ILUMA (RRP is £69), and then consuming one packet of TEREA daily (RRP £6). In April 2023 the average price for a packet of cigarettes with king size filter was £14.40 (ONS data). Savings will vary depending on ILUMA model and Starter Kit selected. For further information, visit www.iqos.com/legal.

Do not use IQOS ILUMA and
TEREA sticks with previous IQOS generations, as this may cause damage
to your device. Do not ingest or disassemble TEREATM sticks. This product
contains a sharp metal part which can cause serious injury if swallowed. Keep
out of reach of children.

This product is not risk-free and
provides nicotine, which is addictive. Only for use by adults.